Black Friday football is back — and this year’s Iowa–Nebraska matchup in Lincoln is shaping up to be one for the books. Whether you’re a die-hard Hawkeye, a casual fan, or just along for the ride, there’s one play you’ll definitely want to call before kickoff: book your stay in Council Bluffs, Iowa.
Here’s why.
Half the Drive. Double the Fun.
Skip the last-minute scramble for rooms in Lincoln and make your trip stress-free by staying just across the river — but still on your side. Council Bluffs offers everything you need for a winning weekend: easy interstate access, great hotels, incredible food, and entertainment options that rival the excitement of game day itself.
If you’re traveling before the game, you’ll hit town just in time for Thanksgiving dinner done right. Celebrate the holiday your way with hearty steakhouse meals, buffets, or a cozy local favorite. Please call ahead to confirm hours of operation. Planning to fuel up before the drive to Lincoln? You’ll find classic breakfasts at hometown diners, and creative dishes at Caddy’s Brunch Bar, where passengers can enjoy one of their legendary Bloody Marys before the big day.
Your State, Your Stay.
We know how much this game means to Iowa fans — so why not keep your dollars in Iowa? Staying in Council Bluffs means supporting Iowa businesses, restaurants, and attractions while still being just about an hour’s drive from Memorial Stadium.
Game weekend is the perfect excuse to split your drive, make a fun pit stop, or turn your football trip into a full-on getaway. Between our award-winning brewery, casinos, and live music, there’s plenty of fun to keep your weekend rolling long after the last whistle.
And if you’re looking for something a little more laid-back, take a stroll through Bayliss Park, where the trees and fountain sparkle with thousands of holiday lights. It’s the perfect way to cap off the night—just steps away from great food, drinks, and local charm.
Show Your Pride, Stay on This Side.
For those heading back home after the game, Council Bluffs is the perfect recovery stop. Kick back at one of our lively sports bars to catch more college football action, grab pizza or wings from your favorite chain, or explore the Historic 100 Block for local spots you can’t find anywhere else.
And what’s a Black Friday weekend without a little shopping? Knock out your holiday gift list at popular national retailers or hunt for something special at our local boutiques and unique shops. Whether you’re shopping for team gear or stocking stuffers, you’ll find it here.
Plan Your Stay.
Hotels are filling fast, so book your room now and get ready for a weekend that’s part rivalry, part relaxation, and 100% Iowa.
