In a testament to his visionary leadership and dedication, Mark Shoemaker, the Executive Director of Pottawattamie County Conservation, has been honored with the iTIP Joe Taylor Vision Award. This prestigious accolade, presented by Visit Quad Cities, celebrates Shoemaker's profound impact on the community and his tireless efforts to enhance Pottawattamie County’s natural and recreational assets.
The Joe Taylor Vision Award commemorates the enduring legacy of Joe Taylor, the former CEO of Visit Quad Cities, who was a transformative figure in destination marketing for nearly 30 years. Taylor's leadership was characterized by innovative approaches and a profound commitment to enriching community experiences. Similarly, Shoemaker has demonstrated a deep-seated passion for conservation and community development throughout his 31-year tenure with Pottawattamie County.
Mark Shoemaker’s contributions to Pottawattamie County are nothing short of extraordinary. As the Executive Director, he oversees a dedicated team of 20 staff members who manage six parks and wildlife areas spanning an impressive 2,400 acres. These areas offer a diverse range of activities, including environmental education, camping, fishing, hiking, and skiing. Under Shoemaker’s leadership, these parks have flourished, becoming vibrant hubs for community engagement and outdoor recreation.
Beyond his role with Pottawattamie County Conservation, Shoemaker has been a pivotal figure in broader community initiatives. He serves on the Council Bluffs Convention & Visitors Bureau Board as president, where his strategic vision has played a crucial role in planning and securing Iowa Welcome Center status for the area. His leadership has been instrumental in Council Bluffs receiving the Outstanding Community Award three times, a testament to his ability to inspire and mobilize efforts towards community improvement.
As Shoemaker prepares to retire on August 30, 2024, his legacy is firmly established. His 31 years of service have left an indelible mark on Pottawattamie County, and his impact will be felt for generations to come. The Joe Taylor Vision Award is a fitting tribute to a man who has dedicated his career to fostering community spirit and environmental conservation.
